Various BMW M models with different paints in V formation



You opt for style and not for conventions. And you love the unexpected every bit as much as the unique. Why not show it? With a BMW that matches your preferences exactly. With BMW Individual you emphasise your character in an exclusive way. Whether it be with a fascinating paint finish, an impressive full leather upholstery or perfectly coordinated, high-quality details. Stand out from the crowd with your own personal style and set individual accents on the exterior and in the interior that instantly catch the eye. After all, style is also a question of character.

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The exclusive way to display character: experience fascinating works of art, perfect editions and inspiring BMW Individual equipment features – and explore the many and varied opportunities of BMW Individual through selected examples.

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BMW M3 Sedan G80 2021 BMW Individual Verde Mantis three-quarter and BMW M3 Sedan G80 2021 BMW Individual Mint Green face front to front in cutaway close-up bird's-eye view


Give your creativity free rein: with BMW Individual, you have the choice of more than 100 fascinating paint finishes – for the exclusive design of your very personal BMW. From Macau Blue to Lime Rock Grey. From Fire Orange to Frozen Black. No matter whether matt or metallic, impressive or flamboyant – all finishes inspire with their perfect brilliance and spectacular depth of colour. The result is that the first-class quality of our paint finishes places the spotlight on your vehicle from every angle. Regardless of whether it’s in front of your home, on a winding road in the Alps or a palm-lined boulevard on the Riviera. In any case, style and plenty of character are assured.


BMW M4 Competition Coupé G82 2021 BMW Individual Thundernight metallic three-quarter front view in section from above close-up

Gleaming prospects for a powerful performance. Metallic paint finishes from BMW Individual perfectly showcase the distinctive contours of your BMW by refracting the light, and especially so in the sun. You can also marvel at the unique shimmering effects created by the changing incident light in combination with the spectacular deep shine. Numerous expressive colours give your BMW that certain something – in keeping with your own personal style.


BMW M4 Competition Coupé G82 2021 Frozen Dark Grey metallic standing front view in section from above close-up

Make your BMW even more eye-catching: with matt paint finishes from BMW Individual. They emphasise the athletic and powerful design language of your vehicle with authority while at the same time giving it an ultra-modern look. And the best part of all: matt paint finishes showcase the thrilling interplay between precisely sculpted surfaces in nearly all lighting conditions – and, in doing so, create maximum expression in every detail.

BMW Individual is the exclusive individualisation range from BMW M allowing you to achieve a surprisingly independent effect and at the same time a maximum expression
Markus Flasch, Chief Executive Officer, BMW M GmbH


Four different BMW X models in block formation on a country road

With the exclusive and high-quality BMW Individual paint finishes you give your X model a very special look. Whether especially bright in the colours Atlantis, Le Mans Blue or Java Green or preferably fascinatingly matt in Frozen Black or Frozen Marina Bay Blue, simply adapt the sporty exterior to your individual preferences – and treat your SAC or SAV to an even more personal, dynamic or exclusive appearance. Interested? The BMW Individual Visualizer allows you to get a first informative impression.

BMW M4 Competition Edition x KITH with BMW Individual full Merino leather upholstery in Black and M Carbon bucket seats in M Tricolour


Express your style. And do it with finesse. Choose the immaculate BMW Individual fine-grain Merino leather. It turns the interior of your BMW into an exclusive and equally personal statement. And the best part of all is that BMW Individual offers you an impressively large range of materials, colours and combinations.
From particularly sporty as well as athletically elegant and luxurious via single-coloured or Bicolour, with discreet contrasting seams or an exclusive contrast stitching through to combinations with finest Alcantara. This varied selection of exclusive leather upholstery options allows you to design your BMW down to the finest detail fully in line with your preferences.

BMW Individual enables our customers to swim against the tide with absolute style, rise above current standards while fully expressing their very own character at the same time.
Lothar Schupet, Head of Customer Advisory, BMW M Brand Management
BMW Individual fine-wood trim 'Fineline' Black with aluminium inserts close-up


A real eye-catcher extending beyond the surface: with the impressive interior trim finishers from BMW Individual, you set especially exclusive, sporty or luxurious accents in the interior of your BMW. Fully in keeping with your taste and matching the character of your vehicle. At the same time all trim finishers have one thing in common: They all come from the very best materials, undergo perfect further processing and inspire with an excellent surface finish. Whether from aluminium mesh, carbon or fine wood – you set intriguing contrasts in the interior of your BMW or achieve matching effects between both the interior and accent trim finishers and the leather upholstery.

BMW M4 Competition Coupé G82 2021 BMW Individual Signal Green front view standing in gateway


With the BMW Individual Visualizer, you make an exact picture of what the BMW that you have imagined will look like. Create your own personal dream design including paint finish, upholstery, decorative trim strips and light alloy wheels. Inspire yourself – BMW Individual makes it possible.
BMW Individual M Shadow Line headlights close-up
BMW Individual door sill finisher BMW M Town close-up
BMW M5 Sedan M kidney grille M high-gloss Shadow Line


Give your BMW a very personal touch. With exclusive design elements from BMW Individual. With expressive light alloy wheels featuring colour accents, for example, or individualised door sill finishers and embroidered headrests, luxurious upholstery in Bicolour or Tricolour or an Alcantara steering wheel with its firm grip and elegant appearance. Or you can choose details in high-gloss black perfectly coordinated with the vehicle’s paint finish from the M high-gloss Shadow Line – such as kidney grille frame, exterior mirror caps or rear spoiler. Both spectacular and unmistakeable are the M lights Shadow Line with a black finish for all the chrome parts in the main headlights. Whichever way you decide, the high-quality BMW Individual special equipment options set special accents and ideally round off the tailor-made appearance of your BMW.


The BMW M4 Competition x KITH and the BMW M2 Edition designed by FUTURA 2000 represent two BMW M special models created in a strictly limited edition that have impressed both international experts and pubic in equal measure. Although both editions were sold out in record time, it is still worth exploring the role played by BMW Individual in their making.

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BMW M4 Competition Edition x KITH G82 2020 BMW Individual Frozen Black topshot on grey background


Fashion meets high-performance. The New York fashion label Kith meets BMW M. The impressive result is the BMW M4 Competition x KITH. An unmistakeable vehicle that combines design and dynamics, street credibility and power as well as passion and high performance to the best possible effect. A special highlight on the exterior is the prominent Kith logo as well as the three BMW Individual paint finishes available for the vehicle: Frozen Black, Frozen Dark Silver and Frozen Brilliant White. Eye-catchers in the interior are the exclusively styled M Carbon bucket seats in Tricolour with the typical M colour combination of black, light blue and red.
BMW M2 Edition designed by FUTURA 2000 F87 2020 BMW Individual Frozen Black three-quarter front view hand-painted front apron close-up


Powerful art that moves: The BMW M2 Edition designed by FUTURA 2000 is strictly limited and excels above all thanks to the equipment options hand-designed by the artist. The New York-based artist FUTURA 2000 is famous for his typical used of colours, concentric shapes and kinetic compositions. For this edition, the internationally renowned street artist has styled the compact sports car extensively on both the outside and inside – and in doing so, highlights its rebellious character in a unique manner. Deserving special attention here are the BMW Individual trim strips on the instrument panel and central console. They have been hand-painted by the artist, making every vehicle a unique creation.
BMW M3 Competition Sedan G80 2021 BMW Individual Isle of Man Green metallic three-quarter driving a bend


Adrenaline-charged dynamics in top form: the high-performance automobiles from BMW M. Tailor-made for an individual appearance with exclusive design elements from BMW Individual. Let yourself be inspired by the wealth of fascinating sporting flair.
BMW M4 CS G82 2021 side view with M Performance Parts


A maximum amount of sporty individuality: the products from BMW M Performance Parts are derived from motorsports without exception and offer you uncompromising quality, a special aesthetic and dynamics in perfection. They allow you to add genuine motor racing character to your BMW.
BMW M760Li xDrive Sedan G11 G12 2019 Frozen Dark Silver metallic three-quarter side view in urban setting


Experience exclusive automobiles in perfection – with progressive design, expressive performance and agile driving dynamics in a sporty and elegant ambience. Explore the BMW luxury class.
BMW M2 Edition designed by FUTURA 2000 F87 2020 two models in V-formation top view on grey ground


Find out all about the major cultural involvement of the BMW Group in matters of modern and contemporary art, jazz and classical music as well architecture and design.

Fuel consumption and CO2 emissions.

  • BMW M2 Competition:
    Fuel consumption in l/100 km (combined): 9.8 [9.1]
    CO2 emissions in g/km (combined): 223 [207]

    BMW M3 Sedan:
    Fuel consumption in l/100 km (combined): 9.8
    CO2 emissions in g/km (combined): 224–223

    BMW M3 Competition Sedan:
    Fuel consumption in l/100 km (combined): 10.2–10.0
    CO2 emissions in g/km (combined): 231–227

    BMW M4 Coupé:
    Fuel consumption in l/100 km (combined): 10.1–9.9
    CO2 emissions in g/km (combined): 230–226

    BMW M4 Competition Coupé:
    Fuel consumption in l/100 km (combined): 9.8
    CO2 emissions in g/km (combined): 224–223

    BMW M5 Competition:
    Fuel consumption in l/100 km (combined): 11.3–11.1
    CO2 emissions in g/km (combined): 259–253

    BMW M8 Competition Coupé:
    Fuel consumption in l/100 km (combined): 11.4–11.0
    CO2 emissions in g/km (combined): 260–251

    BMW M8 Competition Convertible:
    Fuel consumption in l/100 km (combined): 11.6–11.2
    CO2 emissions in g/km (combined): 264–255

    BMW X6 M:
    Fuel consumption in l/100 km (combined): 13.3–13.1
    CO2 emissions in g/km (combined): 305–299

    BMW X6 M Competition:
    Fuel consumption in l/100 km (combined): 13.3–13.1
    CO2 emissions in g/km (combined): 305–299

    BMW M340i xDrive Sedan:
    Fuel consumption in l/100 km (combined): 8.2–7.5
    CO2 emissions in g/km (combined): 188–172

    BMW Z4 M40i Roadster:
    Fuel consumption in l/100 km (combined): 8.0–7.8
    CO2 emissions in g/km (combined): 182–177

    BMW M760Li xDrive Sedan:
    Fuel consumption in l/100 km (combined): 12.5–12.4
    CO2 emissions in g/km (combined): 285–282

    BMW M850i xDrive Coupé:
    Fuel consumption in l/100 km (combined): 10.8–10.6
    CO2 emissions in g/km (combined): 247–242

    MW M850i xDrive Convertible:
    Fuel consumption in l/100 km (combined): 10.9–10.8
    CO2 emissions in g/km (combined): 248–246

    BMW X7 M50i:
    Fuel consumption in l/100 km (combined): 12.8–12.3
    CO2 emissions in g/km (combined): 292–280

    The values of fuel consumptions, CO2 emissions and energy consumptions shown were determined according to the European Regulation (EC) 715/2007 in the version applicable at the time of type approval. The figures refer to a vehicle with basic configuration in Germany and the range shown considers optional equipment and the different size of wheels and tires available on the selected model.

    The CO2 efficiency specifications are determined according to Directive 1999/94/EC and the European Regulation in its current version applicable. The values shown are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle for the classification.

    When charging times are shown they can be affected by a number of factors such as type of charger, voltage supplied to the charger/car and type of current (AC or DC) supplied to the charger/car. The car also plays a role in charging times as it can be set by the driver to accept various different amperage and should preconditioning be used to heat or cool the vehicle while charging this will also affect the charging time.

    The basis for the calculation of the charging times for 100 km range is the electric consumption of the vehicle based on the use of a high-Powered Charging station (HPC) or charging type and current as indicted in the literature above. The testing procedure measures are based on a 23 degrees Celsius battery start and ambient temperature with certification values excluding additional auxiliary consuming devices and systems within the vehicle such as seat heating, displays, air conditioning.

    Individual consumption (fuel economy) may differ due to driving profile, vehicle load profile, auxiliary consumer usage, temperature, and ambient conditions. Consumption is based on WLTP or NEDC (whichever is indicated) best case conditions and is independently tested for BMW Group. If you are comparing this range with other models or brands make sure they are stating the same WLTP or NEDC testing regime. These results can be used to compare vehicles on a close to “like for like” basis but are unlikely to be achieved in real world conditions for reasons including temperature variation, driving conditions and the use of the auxiliary systems referred to above.

    Information provided and images displayed on this site include overseas models and may show some features not available in New Zealand. Please contact an authorised BMW dealer for specific information on vehicles and features available in New Zealand. Product changes may have been made since production of this content.

    Note: To obtain NZ CO2 figures for vehicles imported by BMW Group NZ in relation to the NZ Clean Car discount or “FeeBate” you will need to contact your preferred dealer. The Clean Car discount figures sourced from your dealer will differ from those listed in the BMW owner’s handbook and reported figures as they have been converted by the NZ government to WLTP3 from figures derived through one of the following testing procedures: WLTP4 or NEDC or Japanese JC08 mode or Japanese 10-15 mode or CAFE test cycle.

    For all vehicles not imported by BMW NZ (Used vehicle imports) you will need to contact the source market for these CO2 figures as BMW Group NZ has no access to and cannot source this CO2 data.

    For more information on the New Zealand Clean Car Programme, please visit