The expression of personality.

A Picasso original, the first Apple computer, a hand-crafted Riva Aquarama – it is their uniqueness which turns objects into special moments. The BMW Individual Collection and BMW Individual Manufaktur enables you to design your very own Ultimate Driving Machine, transforming your vehicle into an outward expression of who you are as an individual.

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BMW INDIVIDUAL.The expression of personality.


The BMW Individual Collection offers a wide range of equipment options for discerning customers including fine-wood trims with perfect grain, carefully selected from around the world. Immaculate and enticingly soft leather from the world’s best tanneries. Paint finishes which fascinate in terms of brilliance, luminosity and effect, offered in a range of timeless hues. All these elements combine to give life to your Ultimate Driving Machine for it to become a part of you.


We established BMW Individual Manufaktur because we truly recognise the power of expression, by providing our customers with a selection of premium customisation options. Whether you prefer a unique colour scheme, exclusive materials or bespoke equipment – BMW Individual Manufaktur is all about employing peerless craftsmanship to help our customers turn even the most extravagant wishes into reality.


Providing a visual insight into the world of BMW Individual at your fingertips, a very special iPad app was developed with one thing in mind: to enable customers to experience and immerse themselves in all the customisation options available from the comfort of their own homes. This is achieved through a realistic interactive display showing the vast range of possible combinations customers can select through BMW Individual Manufaktur to help them create their very own masterpieces.


Recognising the fact that our expectations of what makes a great vehicle are as different as our individual circumstances, the core of the BMW Individual Collection and BMW Individual Manufaktur is driven by the freedom of choice and expression for our customers to be able to build their very own Ultimate Driving Machine. Our customers will be able to create and individualise a wide selection of BMW model series ranging from the sporty BMW 3 Series Sedan to the powerful BMW X6M.