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BMW M: Home of High-Performance Cars

Explore the history of our legendary vehicles fully developed and engineered for performance-obsessed drivers.

M. The most powerful letter in the world.

Specialising in high-performance vehicles for over 50 years, our BMW M vehicles are designed with true motorsport enthusiasts in mind. Packed with power and made to manoeuvre, BMW M excels on the track and on the street, fulfilling the highest demands for agility, dynamics and power. BMW M will thrill you as you explore everything.

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BMW M: The Art of Speed.

BMW M began in 1972 as BMW Motorsport GmbH, created to fuel the brand’s racing ambitions. It quickly became synonymous with precision, performance, and innovation on track and road. The debut of the M1 in 1978 marked its first purpose-built road car, setting the tone for generations of driver-focused machines. Icons like the M3 and M5 redefined performance in their classes, blending everyday usability with motorsport DNA. For over 50 years, BMW M has perfected the balance of power, agility, and design, transforming engineering into emotion and speed into an art form that continues to inspire enthusiasts worldwide. This year, BMW reimagined the 1989 Art Car, designed by Australian artist Ken Done, by using his design as livery on the track at the Bathurst 12 hour event in 2026.

Rolling sculptures.

They compete on the track, are bought and sold like artworks, and are virtually priceless: the BMW Art Cars. For over 40 years, they have been standout pieces in the BMW Art Car Collection, where the concept was created by French auctioneer and amateur racing driver Hervé Poulain. The collection now includes 20 ‘rolling sculptures’ that have played a big role in M racing and BMW’s commitment to Arts and Culture. 

The BMW M3: 6 Generations. 1 Soul.

The BMW M3 debuted in 1986 as a homologation model for Group A touring car racing, based on the E30 3 Series but heavily re-engineered for performance. With a high-revving engine, lightweight design, and distinctive aerodynamics, it quickly dominated motorsport. Beyond racing, the M3 reshaped the industry, defining the modern high-performance sedan by blending everyday usability with precision handling, and set the blueprint for performance sedans and remains the gold-standard for enthusiasts.

E30 M3

1986 – 1991

MAX POWER       ENGINE

147-175 kW     I4

The original motorsport legend. Born for the track and evolved for the road. The E30 dominated the Australian Touring Car Championship in 1987.

E36 M3

1992 – 1999

MAX POWER           ENGINE

210-236 kW     I6

The introduction of the high-revving straight-six. A shift towards refinement without losing the raw M edge.

E46 M3

2000 – 2006

MAX POWER       ENGINE

252 kW           I6

Widely considered the definitive M3. Perfectly balanced with the award-winning S54 engine and iconic flared arches.

E90 M3

2007 – 2013

MAX POWER       ENGINE

309 kW          V8

The only generation to feature a high-revving V8. A symphonic masterpiece that brought supercar performance to the 3 Series.

F80 M3

2014 – 2018

MAX POWER       ENGINE

317kW           I6

The return of the straight-six, now with TwinPower Turbo technology. Torque-rich and incredibly agile.

G80 M3

2020 – Present

MAX POWER                      ENGINE

353kW - 405kW      I6

Pushing the boundaries with M xDrive and the most aggressive design yet. The current benchmark for high-performance sedans.

BMW M Snow and Ice Experience.

Master the Art of Precision. Conquer the Frozen Frontier.

 

This August, the legendary BMW M Snow & Ice Experience returns to the breathtaking alpine landscapes of New Zealand.

Across a series of expertly crafted driving sessions, you’ll push BMW’s most dynamic machines to their limits on pure ice and snow. Guided by world‑class instructors, you’ll learn to drift, slide and command the vehicle with absolute precision in conditions that few ever get to experience.

 

Book now to experience the ultimate fusion of M engineering and world-class luxury. 

The BMW M Range.

Legendary vehicles fully developed and engineered for performance-obsessed drivers.

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Racetrack roots.

In 1972, BMW M made a name for itself in motorsports. Designed with high-performance components, it quickly racked up wins on the track — and became a passion project for BMW engineers around the world.

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M makes its mark.

BMW M spread rapidly from its racing roots, instilling motorsport DNA in all types of vehicles – from the award-winning engines to the head-turning designs.

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A powerful future.

The M lineup knows no limits and neither do our engineers. By embracing the latest advances in engineering and technology – including all-electric vehicles – BMW M ensures even more thrills.

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