Do you know the BMW way?
These days, there are many ways to create cars. But a BMW is different. Made different. And it feels different. Ask why, and the answers are many. We engineer with obsession. We test to the limit. Everything we do is measured against our own uncompromising standards. But in the end, every BMW is shaped around you.
From the technology we use to the support that makes you feel cared for everywhere and always. Explore the BMW way here. Even better, experience it for yourself every time you drive one. That’s what “MADE DIFFERENT. TO FEEL DIFFERENT.” is all about.
The measure of our quality? Your trust.
The first time you hit the road in a BMW is special. And we make sure it’s safe, too. That’s why we never test in just one place, or in just one way. Before it reaches you, every BMW is driven across test tracks in more than 30 countries, from icy sub-zero roads to extreme heat and demanding terrain. In total, that’s 1.8 million test kilometres. In the world’s largest vertical acoustic wind tunnel, almost 100 metres long with winds of up to 250 km/h, our engineers can hear even the faintest aerodynamic noise and fine-tune airflow for greater comfort and efficiency. All of this has one purpose: quality you can trust, every time you drive.
Wherever you go, we’ll be close.
We don’t just give you a car. We give you a promise. That we’ll stay by your side long after you start driving a BMW. With around 4,000 BMW locations worldwide and over 120,000 certified service experts, support is never far away. Digital when it counts, human when it matters. And sometimes, we’re already looking out for you before you even know you need us. BMW Service with Proactive Care uses data intelligence and predictive technology to spot potential issues early and reach out in less than two seconds. The My BMW App keeps you informed and connected every step of the way.
The best tech isn’t about tech. But about you.
Your BMW doesn’t just react to the road. It reacts to you. Every intelligent system is designed to make driving feel more natural, effortless and more connected. Inside the cockpit, everything is built around the driver. BMW Panoramic Vision places key information directly in your natural field of view, so your eyes stay where they belong: on the road. Frequently used functions are always within easy reach. With BMW Symbiotic Drive, technology works with you in a way that feels smooth and intuitive. It goes deeper, still. The BMW Heart of Joy coordinates acceleration, braking and steering in milliseconds through one central high-performance control unit. Instead of separate systems reacting on their own, your BMW responds as one.
Engineering a car is one thing. We engineer a feeling.
Forget what drives us. What matters is what drives you. Some cars get you from A to B. A BMW makes you take the longer way home. The moment you accelerate, something clicks. The steering feels instinctive. Every corner flows into the next. Every response feels immediate, natural, alive. You’re not thinking about driving. You’re simply enjoying it. Yes, at BMW, our engineers spend years obsessing over every detail, milliseconds, millimeters, endless fine-tuning. But none of that is meant to stay on paper. It’s meant to become a feeling. The feeling that the car understands you. Moves with you and makes you smile for no reason at all. Sometimes it’s the quiet confidence of perfect control. Sometimes it’s the little “yeah” that slips out in the middle of a tight turn. Sometimes it’s losing track of time on a road you didn’t plan to take. That’s what makes a BMW feel different. Not just power. Not just precision. But the joy of driving that stays with you long after your journey ends.
Design changes. Character remains.
“Made different” means a BMW isn’t designed just to look good standing still. It’s designed to make you feel something the moment you see it, even before you get in. For generations, certain details have made BMW unmistakable: the Kidney Grille, first introduced in 1933, and the Hofmeister Kink, which followed almost 30 years later. Over the decades, these elements have evolved alongside many other details. Because while technology changes and design moves forward, character remains. This is true on the outside and on the inside. In a BMW, you are at the centre of everything. Every display. Every detail. Designed around you. Everything you need is right where you need it, and everything you don’t stays out of the way. The cockpit is built around what’s essential for you, creating a space that feels intuitive and naturally connected to the driver. Not overwhelming. Not complicated. Just clear, purposeful and unmistakably BMW. A BMW is made different because it doesn’t just have its own design language. Like you, it has its own personality. In the end, it’s character that makes all the difference.
Discover all BMW models.
Explore the entire BMW model range and find the vehicle that perfectly matches your preferences and needs.
Legal notice.
BMW M3 Competition M xDrive Sedan: Energy consumption, combined WLTP in l/100 km: 10.3–10.2; CO2 emissions, combined WLTP in g/km: 234–232
BMW i5 M60 xDrive Sedan: Energy consumption, combined WLTP in kWh/100 km: 20.5–18.2; Electric range, WLTP in km: 457–516
BMW iX3 50 xDrive: Energy consumption, combined WLTP in kWh/100 km: 17.1–15.8; Electric range, WLTP in km: 717–779
BMW iX5 60 xDrive: Energy consumption, combined WLTP in kWh/100 km: 21.4–19.4; Electric range, WLTP in km: 764–844
BMW i7 60 xDrive Sedan: Energy consumption, combined WLTP in kWh/100 km: 21.9 – 18.2; Electric range, WLTP in km: 590 – 727
The values of fuel consumptions, CO2 emissions and energy consumptions shown were determined according to the European Regulation (EC) 715/2007 in the version applicable at the time of type approval. The figures refer to a vehicle with basic configuration in Germany, the range shown may consider optional equipment including the different size of wheels and tires available on the selected model.
The CO2 efficiency specifications are determined according to Directive 1999/94/EC and the European Regulation in its current version applicable. The values shown are based on the fuel consumption, CO2 values and energy consumptions according to the WLTP 4 cycle for the classification.
When charging times are shown they can be affected by a number of factors such as type of charger, voltage supplied to the charger/car and type of current (AC or DC) supplied to the charger/car. The car also plays a role in charging times as it can be set by the driver to accept various different amperage and should preconditioning be used to heat or cool the vehicle while charging this will also affect the charging time.
When available, the basis for the calculation of the charging times for 100 km range is the electric consumption of the vehicle based on the use of a high-Powered Charging station (HPC) or charging type and current as indicted in the literature above. The testing procedure measures are based on a 23 degrees Celsius battery start and ambient temperature with certification values excluding additional auxiliary consuming devices and systems within the vehicle such as seat heating, displays, air conditioning.
Individual consumption (fuel economy) may differ due to driving profile, vehicle load profile, auxiliary consumer usage, temperature, and ambient conditions. Consumption is based on WLTP conditions and is independently tested for BMW Group. If you are comparing this range with other models or brands make sure they are stating the same WLTP, other standards including NEDC can vary considerably. These results can be used to compare vehicles on a close to “like for like” basis but are unlikely to be achieved in real world conditions for reasons including temperature variation, driving conditions and the use of the auxiliary systems referred to above.
Information provided and images displayed on this site include overseas models and may show some features not available in New Zealand. Please contact an authorised BMW dealer for specific information on vehicles and features available in New Zealand. Product changes may have been made since production of this content.