You opt for style and not for conventions and you love the unexpected? Why not show it? With a BMW that matches your preferences exactly. Accentuate your character in an exclusive way with BMW Individual – with an exciting paint finish, impressive full leather upholstery and high-quality details. Stand out from the crowd and create individual style accents on the exterior and in the interior of your vehicle. Add your very own unique touch to your vehicle with around 150 different paint finishes – from Macao Blue to Java Green, from Fire Orange to Frozen Black, from matt to metallic. All finishes inspire with their depth of colour, perfect brilliance and first-class quality. And should we not have your dream colour, your BMW dealership would be glad to check whether your individual colour requests can be realised.
BMW Individual paint finishes: a versatile expression of your personality.
Strong character, defined by top quality.
Accentuate your own character with true exclusivity: this is precisely what BMW Individual aspires to. Through a vehicle that matches your individual requirements exactly in terms of effect, colour, uncompromising quality and hand-crafted perfection. This is why a large number of paint finishes are created meticulously by hand, with each individual part being evaluated separately to ensure it satisfies the high quality criteria.
BMW XM Label: Energy consumption, combined WLTP in l/100 km: 2.3–2; CO2 emissions, combined WLTP in g/km: 53–45; Energy consumption, combined WLTP in kWh/100 km: 33.7–32.7; Electric range, WLTP in km: 76–82
The stated values are based on the mandatory WLTP measurement procedure. The real life values depend on various factors, e.g. cargo weight, driving style, route, weather conditions, auxiliary electrical consumption (including air conditioning), tires, battery state of health.
The exclusive BMW Individual world of colour.
Explore a selection of unique special paint finishes covering all model series that allow your vehicle to impressively stand out from the crowd.
BMW X3 M50 xDrive – BMW Individual Daytona Violet metallic.
BMW M3 Competition – BMW Individual Mint Green solid.
BMW M4 Competition Coupé – BMW Individual Dakar Yellow II solid.
BMW M2 CS – BMW Individual Velvet Blue metallic.
BMW XM Label – BMW Individual Frozen Tanzanite Blue II metallic.
BMW X3 M50 xDrive: Energy consumption, combined WLTP in l/100 km: 8.4–7.7; CO2 emissions, combined WLTP in g/km: 189–175
The stated values are based on the mandatory WLTP measurement procedure. The real life values depend on various factors, e.g. cargo weight, driving style, route, weather conditions, auxiliary electrical consumption (including air conditioning), tires, battery state of health.
BMW M3 Competition M xDrive Sedan: Energy consumption, combined WLTP in l/100 km: 10.1; CO2 emissions, combined WLTP in g/km: 229–227
The stated values are based on the mandatory WLTP measurement procedure. The real life values depend on various factors, e.g. cargo weight, driving style, route, weather conditions, auxiliary electrical consumption (including air conditioning), tires, battery state of health.
BMW M4 Competition M xDrive Coupé: Energy consumption, combined WLTP in l/100 km: 10.1; CO2 emissions, combined WLTP in g/km: 228 - 227
The stated values are based on the mandatory WLTP measurement procedure. The real life values depend on various factors, e.g. cargo weight, driving style, route, weather conditions, auxiliary electrical consumption (including air conditioning), tires, battery state of health.
BMW M2 CS Coupé: Energy consumption, combined WLTP in l/100 km: 10.2–10; CO2 emissions, combined WLTP in g/km: 231–226
The stated values are based on the mandatory WLTP measurement procedure. The real life values depend on various factors, e.g. cargo weight, driving style, route, weather conditions, auxiliary electrical consumption (including air conditioning), tires, battery state of health.
BMW XM Label: Energy consumption, combined WLTP in l/100 km: 2.3–2; CO2 emissions, combined WLTP in g/km: 53–45; Energy consumption, combined WLTP in kWh/100 km: 33.7–32.7; Electric range, WLTP in km: 76–82
The stated values are based on the mandatory WLTP measurement procedure. The real life values depend on various factors, e.g. cargo weight, driving style, route, weather conditions, auxiliary electrical consumption (including air conditioning), tires, battery state of health.
Make a stylish statement: give your BMW 7 Series a distinctive presence with exclusive two-tone paintwork. Select the colour of your choice for the lower half of the body and combine it with an impactful contrasting colour for the upper section of the vehicle. The precisely positioned Coach Line acts like an intricate signature separating the two colour sections from each other. It is meticulous craftsmanship that gives this paintwork its special quality: careful masking and manual polishing that combine to produce a perfect seamless finish.
Gleaming prospects for a powerful performance. Metallic paint finishes from BMW Individual perfectly showcase the distinctive contours of your BMW by refracting the light, and especially so in the sun. You can also marvel at the unique shimmering effects created by the changing incident light in combination with the spectacular deep shine. Numerous expressive colours give your BMW that certain something – in keeping with your own personal style.
Make your BMW even more eye-catching: with matt paint finishes from BMW Individual. They emphasise the athletic and powerful design language of your vehicle with authority while at the same time giving it an ultra-modern look. And the best part of all: matt paint finishes showcase the thrilling interplay between precisely sculpted surfaces in nearly all lighting conditions – and, in doing so, create maximum expression in every detail.
BMW i7 xDrive60: Energy consumption, combined WLTP in kWh/100 km: 19.6–19.2; Electric range, WLTP in km: 589–602
The stated values are based on the mandatory WLTP measurement procedure. The real life values depend on various factors, e.g. cargo weight, driving style, route, weather conditions, auxiliary electrical consumption (including air conditioning), tires, battery state of health.
BMW Individual upholsteries: outstanding inner values.
Express your individual style with immaculate BMW Individual upholstery, thus turning the interior of your BMW into an exclusive and equally personal statement. And the best part of all, BMW Individual offers you an impressively wide choice of materials, colours and combinations. From particularly sporty, elegant and luxurious, to monochrome or bicolour, with subtle contrasting seams or characterful contrast stitching. This lets you design your BMW to your own specifications, right down to the finest detail.
Unique design meets supreme comfort and exclusive quality.
Experience the inimitable, uncompromising perfection that makes the BMW Individual upholstery options an expressive statement and an overall work of art for all the senses.
BMW Individual M full-leather trim 'Merino' fine-grain Fjord Blue/Black.
BMW Individual M full-leather trim 'Merino' fine-grain Ivory White.
BMW Individual M full-leather trim 'Merino' fine-grain Tratufo.
BMW Individual full-leather trim 'Merino' fine-grain Fjord Blue/Black.
BMW Individual leather 'Merino' / wool/Cashmere combination with exclusive contents Smoke White/Light Grey.
Stylish fine-grain ‘Merino’ leather.
The high quality of BMW Individual 'Merino' Fine-Grain Leather begins with the selection of materials. Only premium natural material finds its way into further processing here. The particularly gentle process of drum pigmentation dyeing colors the leather not just superficially, but completely in a process lasting many hours. This ensures the leather remains soft, supple, and breathable.
Precious cashmere.
Pure comfort exclusively in the BMW 7 Series with precious BMW Individual Merino Leather/Wool-cashmere combination. It not only fascinates with its extremely soft texture, but is also ideal for use in the interior of your BMW thanks to its durability and long-lasting properties.
BMW Individual interior trims.
Make a very exclusive, sporty or sophisticated statement in the interior of your BMW with impressive BMW Individual interior trims. Choose from the wide range of finishes to suit your individual taste and match the character of your vehicle. They are all made from the finest materials, are perfectly crafted and will impress you with their outstanding finish.
Design your Automobile with BMW Individual paint finishes now.
With the BMW Individual Visualizer, you make an exact picture of what the BMW that you have imagined will look like. Choose your individual paint finish or inspire yourself – BMW Individual makes it possible.
More than 25 years of dedication to exclusive editions and special models.
The more than 25-year history of BMW Individual has a wealth of highlights. In Garching near Munich, the home of BMW Individual Manufaktur, numerous internationally unique editions and special models have been created during the last quarter-century. Fully in keeping with the motto: Inspiration is everywhere, the limit is your imagination!
BMW Individual 750iLA L7 Karl Lagerfeld.
BMW Individual 7 Series Composition inspired by Steinway & Sons.
BMW Individual 760Li Sterling inspired by ROBBE & BERKING.
BMW Individual M760Li inspired by Nautor’s Swan.
BMW Individual M850i NIGHT SKY.
BMW M2 Edition designed by Futura 2000.
BMW M4 Competition x Kith.
BMW M4 Competition Edition 50 Years of BMW M.
BMW i4 M50 KITH.
The range of BMW M Performance Parts.
A maximum amount of sporty individuality: the products from BMW M Performance Parts are derived from motorsports without exception and offer you uncompromising quality, a special aesthetic and dynamics in perfection. They allow you to add genuine motor racing character to your BMW.
BMW luxury car segment.
Experience exclusive automobiles in perfection – with progressive design, expressive performance and agile driving dynamics in a sporty and elegant ambience. Discover the BMW luxury car segment.
Legal notice.
BMW X3 M50 xDrive: Energy consumption, combined WLTP in l/100 km: 8.4–7.7; CO2 emissions, combined WLTP in g/km: 189–175
BMW M3 Competition M xDrive Sedan: Energy consumption, combined WLTP in l/100 km: 10.1; CO2 emissions, combined WLTP in g/km: 229–227
BMW M4 Competition M xDrive Coupé: Energy consumption, combined WLTP in l/100 km: 10.1; CO2 emissions, combined WLTP in g/km: 228 - 227
BMW M2 CS Coupé: Energy consumption, combined WLTP in l/100 km: 10.2–10; CO2 emissions, combined WLTP in g/km: 231–226
BMW XM Label: Energy consumption, combined WLTP in l/100 km: 2.3–2; CO2 emissions, combined WLTP in g/km: 53–45; Energy consumption, combined WLTP in kWh/100 km: 33.7–32.7; Electric range, WLTP in km: 76–82
BMW i7 xDrive60: Energy consumption, combined WLTP in kWh/100 km: 19.6–19.2; Electric range, WLTP in km: 589–602
The values of fuel consumptions, CO2 emissions and energy consumptions shown were determined according to the European Regulation (EC) 715/2007 in the version applicable at the time of type approval. The figures refer to a vehicle with basic configuration in Germany, the range shown may consider optional equipment including the different size of wheels and tires available on the selected model.
The CO2 efficiency specifications are determined according to Directive 1999/94/EC and the European Regulation in its current version applicable. The values shown are based on the fuel consumption, CO2 values and energy consumptions according to the WLTP 4 cycle for the classification.
When charging times are shown they can be affected by a number of factors such as type of charger, voltage supplied to the charger/car and type of current (AC or DC) supplied to the charger/car. The car also plays a role in charging times as it can be set by the driver to accept various different amperage and should preconditioning be used to heat or cool the vehicle while charging this will also affect the charging time.
When available, the basis for the calculation of the charging times for 100 km range is the electric consumption of the vehicle based on the use of a high-Powered Charging station (HPC) or charging type and current as indicted in the literature above. The testing procedure measures are based on a 23 degrees Celsius battery start and ambient temperature with certification values excluding additional auxiliary consuming devices and systems within the vehicle such as seat heating, displays, air conditioning.
Individual consumption (fuel economy) may differ due to driving profile, vehicle load profile, auxiliary consumer usage, temperature, and ambient conditions. Consumption is based on WLTP conditions and is independently tested for BMW Group. If you are comparing this range with other models or brands make sure they are stating the same WLTP, other standards including NEDC can vary considerably. These results can be used to compare vehicles on a close to “like for like” basis but are unlikely to be achieved in real world conditions for reasons including temperature variation, driving conditions and the use of the auxiliary systems referred to above.
Information provided and images displayed on this site include overseas models and may show some features not available in New Zealand. Please contact an authorised BMW dealer for specific information on vehicles and features available in New Zealand. Product changes may have been made since production of this content.