BMW CES 2017



With over 150,000 visitors, the Consumer Electronics Show is a highlight of the year for visionary thinkers and technology-led companies from around the world. This year’s event in Las Vegas was a showcase for many high-tech highlights – including a number of BMW innovations.


The BMW Group’s collaboration with Intel and Mobileye showed what’s possible with autonomous vehicles. In the second half of 2017 a fleet of around 40 self-driving BMWs will be deployed for testing on public roads in the US and Europe

Within the collaborative project, the BMW Group’s responsibilities include dynamics and driving control, as well as the evaluation of functional security, including the set-up of a high-performance simulation engine.

Another focus is connectivity. BMW demonstrated the benefits of autonomous driving with a fully automated BMW 5 Series featuring BMW Connected, Open Mobility Cloud and Cortana, the online assistant developed by Microsoft. As well as offering information on nearby sights and attractions, the vehicle can access the user’s schedule to recommend anything from a place to eat or nearby attractions to visit. It can even book a restaurant table.

The BMW 5 Series prototype also incorporates two other applications. One is the traffic light assistant – able to distinguish between red and green lights, and tell the driver how much time remains until the next change. Then there’s the highly convenient, fully automated parking feature, which parks the vehicle as soon as the driver has left it.


Imagine a future where you have all the fun and satisfaction of driving, while leaving the mundane chore of parking to your intelligent vehicle. That’s the future, as envisaged by BMW.