The design of the new BMW 1 Series 5-door.


The design of the new BMW 1 Series 5-door.

REWORKED FROM THE ROAD UP.The design of the new BMW 1 Series 5-door.

The new BMW 1 Series 5-door isn’t just an updated version of its predecessor, it’s a car with a completely new look and a refreshing new attitude. Its sporty character has been brought to the fore, with key elements of the exterior reshaped, replaced and redesigned. Inside, high spec comes as standard, with high-gloss black and chrome details that will put a smile on your face before you even start the engine.[1]


Powerful lines and large inlets indicate just how much energy is at your disposal in the BMW 1 Series. Flat, focused headlights, which are available as an option with full LED technology, point towards the heart of the front – the double kidney grille with a chrome surround. The dynamic overall impression whets the appetite for unadulterated driving sensations. At the rear, large wheel housings and a wide track emphasise the close contact with the road surface. The L-shaped LED rear lights are an undeniable eye-catcher and demonstrate immediately that it’s a typical BMW that’s conquering the streets.


Beacons of attraction: The L-shaped rear lights, the front headlights and the fog lights on the BMW 1 Series are also available with full LED technology.

  • Adaptive LED headlights

    Adaptive LED headlights with full LED technology include integrated turn indicators, low-beam headlights, high-beam headlights, as well as daytime running lights and cornering lights for safety and optimal illumination of the road. Eight high-power LEDs are provided for the low-beam and high-beam functions. The dynamic-looking, elongated LED turn indicators are placed strikingly to the sides of the characteristic LED daytime running lights. The High-beam assistant and Adaptive headlights with variable light control for driving on city and country roads, as well as motorways provide significant improvements in night-time driving safety – for secure and relaxed driving, almost like during the day.

  • LED fog lights

    LED fog lights increase short-range visibility in fog or precipitation, improving night-time driving safety. Along with their broad beam angle, they are notable for the colour of their light – which is extremely similar to daylight – their long lifespan and their low energy consumption.
    At the same time, the LED fog lights below the double round headlights set a technically advanced, modern tone for the already striking front of the BMW.

  • Rear lights

    The two-part rear lights with the characteristic L-shaped design are based on LED technology. They consist of one lighting segment in the body of the car and one in the tailgate. Thanks to the dynamic brake light function, the drivers of cars behind are warned by flashing brake lights should the vehicle brake hard in an emergency situation.


Fresh, modern and straightforward – that’s the impression created by the interior of the BMW 1 Series at first glance. And then confirmed at second glance. The cockpit has typical BMW driver orientation and the whole interior is characterised by top-quality design right down to the last detail. 
The 360-litre luggage compartment can accommodate your shopping bags, backpack or large items of luggage, with sunglasses, cameras and other smaller objects stored in the doors and in the centre console. Exclusive surfaces give the interior an even more modern appearance, and personal touches are provided by the Urban Line, Sport Line and M Sport packages. Wherever you drive in the BMW 1 Series, one thing is guaranteed: You’ll never, ever be bored.