Kathryn Wilson personifies what BMW represents as a brand and, from a product perspective, there is a complementary fit between her as a designer and driver of her stylish new X1.
She is an entrepreneurial spirit and is on a journey, pushing boundaries and striving for constant advancement.
Many strong synergies exist between the two brands, specifically a focus on design, innovation and progressive development.
Both products are aspirational and, like BMW, Kathryn Wilson Shoes strives to offer a premium customer experience.
Her creations mirror the BMW X1 she drives – comfortable, functional, versatile and innovative.
The BMW X1 has appearance and styling which stands it apart from competitors – it’s the perfect balance of good looks and technology combined with refined styling inside and out.
Visit Kathryn Wilsons website to find out more: http://www.kathrynwilson.com/
BMW, internationally renowned as the world’s leading purveyor of premium motor vehicles, has partnered with an equally recognised expert from the culinary field – New Zealand’s own Michelin star chef and Master Chef TV show judge, Josh Emett.
Both BMW and Josh have received numerous accolades on the global stage in their respective fields and his stunning new Rata establishment in Queenstown is destined to follow suit.
Josh, himself a BMW owner so already familiar with the brand and its values, didn’t hesitate to partner with BMW when the opportunity arose.
“I’ve driven a variety of BMW models, but my favourite would have to be an E92 M3 I used to drive in the USA. I loved the dynamic driving experience, the feeling of unbridled acceleration and also the appearance of the car. Food is somewhat similar to a performance orientated BMW – it can provide you with a similar sort of rush, both when preparing a meal and also savouring the end result.
“Similarly, aesthetics are vitally important to food, as that is where first impressions count and you need to ensure there is a real ‘wow factor’ when you present a meal or a car to someone for the first time.
“Above all else, whether it is food or car design, you must always be constantly evolving and innovating. These are qualities I admire about BMW as they never rest on their laurels and are continually enhancing what is the Ultimate Driving Machine.”
As part of the partnership, Josh will be driving a new BMW X3 when at home in Queenstown.
“The X3 is a sensational vehicle. It combines all the elements I love about BMW – a dynamic driving experience and good looks – with increased functionality and practicality offered by a Sports Activity Vehicle.
“The extra ride height and command driving position are just perfect for the alpine environment and it fits with my lifestyle beautifully – whether the X3 is loaded up with equipment for a day up the mountain or transporting produce to the restaurant.”
The partnership will see Josh involved in various BMW events and activities throughout coming months, including the opportunity for BMW customers to meet Josh and savour some of his culinary creations.
Visit Josh Emett’s website to find out more: http://www.ratadining.co.nz
The 2014 BMW New Zealand Polo Open.
BMW Golf events and partnerships.