BMW NZ has partnered with New Zealand Fashion Week in what is undeniably a perfect fit.
Similarly, as with catwalk creations, the evolution of vehicles through design contributes to the premium nature of BMW. Fashion is intrinsically linked with vehicle aesthetics and BMW is internationally acclaimed as being ahead of its competitors and is established as a leader in design and innovation.
BMW has always been fashion forward with regards to vehicle aesthetics. Whilst retaining classic elements of the iconic kidney grille and Hofmeister kink, BMW designers are constantly challenging conventions and introducing aspirational elements to new models. Their achievements are recognised with numerous awards, including accolades for new models presented by Red Dot, the world’s largest and most distinguished design competition.
Good design is aspirational and instils a sense of premium – whether it is a new BMW model or an item of clothing on the catwalk. Much in the same way vehicle design is constantly evolving, so too is fashion. Designers from both disciplines must be ahead of the game, anticipating trends and shaping style.
People love to be wrapped in a glamorous and appealing outer shell, be it clothes or a car, and BMW is the perfect model for anyone who is a purveyor of style.
BMW is an enthusiastic partner and proud to be associated with New Zealand Fashion Week.
NZFW launches on the 3rd September and runs until 7th September. To find out more visit: http://www.nzfashionweek.com/